Dubai is transforming into a mega shopping mall as the annual Three Day Super Sale (3DSS) begins today. The biannual event, organized in May and November, offers shoppers a chance to enjoy up to 90% off on a multitude of brands across various malls and shopping centers.
In a recent interview with Khaleej Times, Mohammed Feras Arayqat, Director, Retail Registration, Retail & Strategic Alliances at Dubai Festivals and Retail Establishment (DFRE), revealed that the event, which has been running since 2017, has been gaining popularity each year, with an approximately 200% increase in spending since its inception.
Over 500 Brands Participating
The current 3DSS sees participation from over 500 brands. Arayqat anticipates customers to cash in on these irresistible offers spanning categories like fashion, beauty, electronics, eyewear, accessories, footwear, and more at famous shopping destinations across the city.
Top brands like KIKO Milano, Sephora, Bath & Body Works, 1915 by Ahmed Seddiqi, Rivoli, Homes R Us, IKEA, Jashanmal, Marks & Spencer, Lacoste, Better Life, Sharaf DG, Aldo and Al Jaber Optical are set to slash prices by up to 90%.
Shopping Strategies and Timings
Arayqat advised shoppers to start early, research, plan ahead, set budgets, track spending, check return policies, and ensure they stay hydrated during the shopping spree. The super sale is scheduled just before Eid Al Adha and the summer holidays, making it an ideal time for retailers to boost sales and build long-term customer engagement.
- Dubai’s Three Day Super Sale (3DSS) offers up to 90% discounts across numerous brands and shopping centers.
- Over 500 brands are participating in this biannual event.
- Mohammed Feras Arayqat, Director, Retail Registration, Retail & Strategic Alliances at DFRE, advised shoppers to strategize their shopping for the best experience.
- The event, organized just before Eid Al Adha and summer holidays, aims to encourage purchases and enhance long-term customer engagement.
Participating shopping centres and destinations include :
- Mall of the Emirates
- City Centre Mindif
- City Centre Deira
- City Centre Me’aisem
- City Centre Al Shindagha
- Dubai Festival City Mall
- Dubai Festival Plaza
- Nakheel Mall
- Tbn Battuta
- Circle Mall Mercato
- Town Center
- The Beach
- City Walk
- The Outlet Village